Growing up in the small town of Wallabi Point on the East Coast of Australia, Lisa Stricker (also known as Lenni) was the quirky girl at school, the stylishly strange ocean lover. She began cutting up clothes and tie-dying, redesigning vintage and making dresses from age 14, having sales in her garage for the girls of the town (who still to this day are her biggest fans). After school, she traveled extensively, collecting vintage and ideas from a myriad of world cultures. These influences, combined with her vision to give girls and women staple garments that scream comfort and magic all at once, have given birth to a label that is only just the beginning.
LENNI the label was born out of the success of her first project Lenni Vintage – which released one-off pieces of hand crafted refurbished denim and an eclectic mix of vintage. Demand for these undeniably original collections grew out of control, seeing her creations being featured in various Australian and international publications, gaining over 200,000 online followers and also traveling to Paris to design a capsule collection for a major French chain store.
After years of research on fabrics, manufacturing, labour, and of course fashion demand internationally, Lenni opened her business (in early 2013) and released the first collection through her own label – ‘LENNI’.
LENNI’s collections poses extremely wearable, unique day and nightwear pieces, which play off the same wild-spirited and stylishly collected design of her iconic re-worked vintage styles. They express the current nostalgia for classic 70’s style whilst remaining effortlessly classic, comfortable, sexy and sometimes a little dark.
Lenni also has a background in styling. She has styled for an abundance of photoshoots for not only LENNI campaigns, but also tv personalities and artists such as Jack River and Kita. She also collaborated with various renowned photographers including Brett Rutkowski, Dana Trippe, Brigette Bloom and Bliss Katherine. Each collaboration has led to praised cultural recognition from around the globe, increasing Lenni’s cult status as a style-maker, designer and blogger.